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Kimpton On Demand Family Fridge Program 

Increase cultural relevance, USA

Overview

Kimpton fills a gap in the hospitality industry by launching breast milk fridge for traveling parents

What: Traveling after recently having children lends itself to a unique set of challenges and planning. And, while family-friendly perks are available, parents who are traveling while breastfeeding are often overlooked or even mistreated (remember the story of Emily Calandrelli whose milk was confiscated by TSA, sparking a viral debate across the country).

In direct response to the needs of traveling parents, Kimpton, part of IHG Hotels & Resorts‘ luxury and lifestyle portfolio,  discovered that conventional in-room hotel fridges do not reach the required, CDC dictated, temperature to safely store breast milk. Kimpton immediately created a solution – The On Demand Family Fridge Program, which provides guests with a compact, CDC-safe fridge upon request across more than 70 global properties.

OVERVIEW

Kimpton fills a gap in the hospitality industry by launching breast milk fridge for traveling parents

This offering was a speedy, yet impactful, response to an important cultural conversation around a taboo topic – traveling with breast milk. The program quickly provided a smart solution to a significant challenge, offering parents increased access to safe breast milk storage during their travels.

  • 1.2B impressions
  • The program increases access to safe breast milk storage to 1.48M guests at 76 hotels globally per year.
  • The Kimpton post announcing the new program performed from an engagement standpoint 462.5% better than Kimpton’s average post.

1.2B
impressions

462.5%
engagement

1.48M 
guests have access to safe breast milk storage

OVERVIEW

Kimpton fills a gap in the hospitality industry by launching breast milk fridge for traveling parents