Announcement – Allison Unveils Inaugural Africa Business Cultural Intelligence Report. Learn More. 

Welcome to our Content Hub

Whether you’re a current client or a new visitor, we invite you to dive into our content and join the conversation.

Resources

The Stream.

Expert perspectives and insights from Allison SMEs on the latest news and trends making the biggest waves in the world of marketing and communications.
VIEW OUR BLOGS

Build & Protect Reputations

COVID-19 and the Hispanic Community

In this incredibly challenging time, brands have a key role to play to help support consumers from all communities to navigate a sea of change.
Elevate Business performance

The golden age of Proptech is upon us

Known as property technology, for those not attuned with the lingo of the built environment, proptech is one of the industry’s fastest growing trends.
Increase Cultural Relevance

2023 Global Social Media Trends

As expected, the social media landscape saw tremendous change in 2022. From Elon Musk’s takeover of Twitter to the rise of BeReal.
Increase Cultural Relevance

The rise of the AI Influencer

Brands that use virtual influencers instead of in-real-life (IRL) influencers enjoy more control and creative freedom over content and its many aspects.

Insights.

In order to fuel fresh thinking and stay ahead of the industry curve, we do our research. Whether it’s our own study or a point of view on the latest trend, our intellectual property highlights our deep areas of expertise and provides actionable insights to help you get ahead.
VIEW OUR RESEARCH

2023

Reconciling ESC: Reason Vs. Reality

Reconciling ESC: Reason Vs. Reality Examines US sentiment toward ESG as the term and its application continue to come under fire.
2023

Purpose Under Pressue

The past few years have taught businesses many hard lessons. Among them, that business leaders must expect the unexpected…
2023

BGIQ: Brandgiest For Allison

We conducted a qualitative study across five verticals of marketers and influencers to determine where there is alignment and gaps across…
2023

Tech PR's Tug of War

“Tech PR is Dead” – or at least that’s what some headlines claim as of late. Hype aside, is tech PR really on its way out? Absolutely not.

Our Culture

We’re different by design.

Our founding vision was to create a positive and entrepreneurial environment where talented people thrive – and creativity-killing bureaucracy…doesn’t.

Learn More