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Congratulations Class of 2023 – The ‘Real World’ Could Use Your Help

By Brian Brokowski In just a few weeks, my son will graduate from college along with thousands of other members […]

AUTHOR - Allison

Unleashing the Potential of China’s Heritage Brands: A Comprehensive Approach to Innovation

By Jerry Zhu Heritage brands in China have decades – and in some cases, centuries – of history. They hold a unique position, commanding […]

AUTHOR - Allison

TikTok for Brands: How to Start a Channel

By Cameron Davis-Bean Starting a TikTok channel can be an intimidating step for a brand, but the platform’s meteoric rise in popularity […]

AUTHOR - Allison

Anxiety: Chapstick, water bottles and gum

By Shanna Brown Anyone who has met me later in life is used to hearing me talk about my anxiety. When meeting new […]

AUTHOR - Allison

Top retail trends for 2023 & the brands doing them well

By Beecher DiNapoli and Jessica Dunten NRF recently released its “2023 State of Retail & the Consumer” report, predicting retail sales […]

AUTHOR - Allison

Speaker Selection: How to Help Health Clients Find the Perfect Pairings

By Sarah Natoli Our Health practice recently published a piece full of tips and tricks for navigating events and securing speaking […]

AUTHOR - Allison

Why Influencers Are Relevant to B2B Tech

By Eric Zarshenas Social media influencers have become a powerful force in shaping opinions and behaviors. Visual searches on social […]

AUTHOR - Allison

Pandemic Reflections: Three Key Learnings for Healthcare Communicators

By Amanda Critelli and Dana Stuardi Since the World Health Organization (WHO) declared a public health crisis on March 11, 2020, the […]

AUTHOR - Allison

A Triple Boomerang: Why I returned to Allison+Partners for a third time

By Susie Hughes When I first joined Allison (formerly Allison+Partners) in 2007 from another agency, my key motivation was to find out if […]

AUTHOR - Allison