Announcement – Acquisition of Pros Agency fortifies presence in Brazil and greater Latin America. Read more.

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Uniquely Human, Reinforced by AI.

By Rafe Needleman Generative AI may change how we do our jobs as communicators, but it’s not about to replace […]

AUTHOR - Allison

Reflections from Urban Land Institute’s Spring Conference

By Hamilton McCulloh The Urban Land Institute’s (ULI) mission is to shape the future of the built environment for transformative […]

AUTHOR - Allison

Cultural Considerations for Eid Marketing Communications 

By Jeremy Seow Eid al-Fitr marks the end of Ramadan, the Islamic holy month of fasting and spiritual reflection. For […]

AUTHOR - Allison

Crisis Management Communications Fundamentals for 21st Century Success 

By Jerry Zhu The most important element in a crisis management toolkit is a solid crisis communication strategy. Due to […]

AUTHOR - Allison

Stagwell Expands In Brazil With Pros Agency Acquisition

The São Paolo digital PR firm will be part of Stagwell-owned Allison. SÃO PAOLO — Stagwell is expanding in Latin […]

AUTHOR - Allison

Supply and demand driving new home sales—what investors need to know 

By Hamilton McCulloh There’s no doubt that the U.S. is experiencing a widespread housing crisis, but the issue isn’t just […]

AUTHOR - Allison

SABRE Awards Africa 2024 Finalists

SABRE Awards Africa 2024 Finalists The 2024 Africa SABRE Awards shortlist includes more than 120 campaigns, selected from over 500 […]

AUTHOR - Allison

Can brands fake it till they make it? 

By Pranav Kumar When simply interpreted, the Hebbian Principle in psychology and neuroscience says: “What fires together, wires together.” This […]

AUTHOR - Allison

Allison Launches Diagnostic Tool to Identify Gaps Between Brand Promise and Experience 

By Kathryn Stewart Research shows when brands deliver the experiences people need, they reward them with both their business and […]

AUTHOR - Allison

On SXSW 2024: The Good, The Bad and The Very Long Lines 

SXSW is a veritable playground of creativity, undiscovered brands, fresh ideas and inspirational speaker sessions – and this year was […]

AUTHOR - Allison