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Ray Day Assumes Role of Executive Chairman at Allison Worldwide; Co-Founders Scott Allison and Andy Hardie-Brown Stepping Down

Effective today, Ray Day becomes Allison Worldwide executive chairman while continuing his role as Stagwell vice chair. Allison Worldwide Chairman Scott Allison and Vice […]

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‘Tis the Season for Giving Tuesday… 

By Scott Pansky It’s that time of year again. First came Halloween, then Thanksgiving, Black Friday, and no, not Christmas, […]

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Purple is the Color of Crypto 

By David Baum   Two years ago, on the heels of the FTX implosion, pundits and prognosticators shouted the era of […]

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The Rapid Expansion of Japan’s Influencer Marketing Industry 

By Akemi Ichise The influencer marketing landscape in Japan experienced remarkable growth in recent years. As internet and social media […]

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Breaking Brand Boundaries: The Path to Global Recognition

 By Mina Jeong The recent Nobel Prize in Literature awarded to Han Kang marks a pivotal moment in global cultural […]

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Why generative AI won’t replace proper PRs or journalists any time soon

By Dominic White Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo […]

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Allison and Black House Media Host the Africa Breakfast Convos During UNGA 79

By Claudine Moore In September, Black House Media joined Allison Worldwide as we hosted the Africa Breakfast Convos during UNGA […]

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Cayman Islands Tourism Department names Allison DEI AOR

By PRWeek Allison is the government agency’s first diversity, equity and inclusion partner. The firm will focus on expanding visibility […]

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Overheard at ANA Masters of Marketing: ‘90% of banner ads are fraud and they don’t work’

By The Drum The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in […]

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The Future is Female Mentorship Programme announces 20 finalists for its fifth edition

By TechCabal The Future is Female Mentorship Programme, a public relations (PR) and communications training programme offered exclusively to female […]

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