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Our Work

Unsere Arbeit


Driving awareness and demand, Build and protect reputations, UK


From Zero to Hero on B2B Tech Thought Leadership

What: Since 2010, we have helped Pega break away from its old technology story to be focused on how it is a leader in resolving complex process problems for the biggest organisations using intelligent automation, AI and low code.


The Results – What We Achieved

The programme exceeded the qualitative media targets set by Pega. With more than half of the earned coverage in top-tier titles, the campaign as a whole is now generating 200 earned media hits and  75 million impressions annually. Pegasystems is becoming a go-to source for technology insights and its research findings are routinely cited by media with little intervention from us. Coverage in the FT, Sky and Forbes among others. As Allison has built out its media profile, Pega has grown into a billion-dollar plus low code and smart automation giant.  


Earned media hits


of earned coverage in top-tier titles



Impressions annually


Smart automation and low code giant



The Results – What We Achieved