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HPE Discover 2022

Build and Protect Reputations, USA


Positioned HPE as a market leader

What: Hewlett Packard Enterprise (HPE) made a strategic decision three years ago to transition its entire portfolio to an ‘as-a-service’ model by 2022, aiming to shift from a hardware-focused company to a software-led organization. With competition from major cloud players like AWS, Google Cloud, and Microsoft Azure, HPE focused on becoming a leader in the hybrid cloud market. 

Discover 2022, held live and in-person in Las Vegas after two years, provided an opportunity for HPE to announce the successful delivery of its promise. The event aimed to drive a cohesive narrative, outline the company’s strategy and innovation roadmap, and reinforce HPE’s position as a market leader in the cloud market. The pressure was on with only six weeks until the show.


The Results – What We Achieved

HPE Discover was an enormous success, not solely due to media coverage, but because every objective was achieved across all communications channels. CEO Antonio Neri summarized it best in his email to the communications team: “As a company we could not be more proud. We showed up as ONE company, with ONE consistent vision and strategy that we have been executing on the face of all the uncertainties. What I said on stage was clearly felt on the show floor: we are different company. From the HPE Brand and GreenLake, to the experience of our products, solutions and services ….. to the people, our values and what we stand for.”




Objective completion


Unique Stories



The Results – What We Achieved

Awards & Creds

Because sometimes it is all glitter and gold…

PRovoke SABRE Awards
Tradeshow Award