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Our Work

Unsere Arbeit

Corona Plastic Fishing Tournament

Increase Cultural Relevance, USA

Overview

Removed over 20 tons of plastic from the world’s oceans

What: In the spring of 2022, Corona Global Plastic Fishing Tournaments were held in Mexico, Brazil, China, Israel, Colombia and South Africa encouraging fisherpeople to sign up to recover plastic from the ocean while earning money. 

Each event was promoted in the local market through social media, local media outreach efforts and grassroot materials and posters for participation as well as globally as part of Corona’s longstanding commitment to protect the world’s oceans and beaches from plastic pollution.

Overview

The Results – What We Achieved

Corona’s Global Plastic Fishing Tournament demonstrated how communities can come together to help the environment and support the areas economically. As a result, hundreds of fisherpeople from all over the world have drawn an estimated 20 tons of plastic from the ocean. This effort was a step forward in making oceans cleaner. The campaign also garnered: 2.2B media impressions and 90% positive sentiment in earned media coverage. Results were measured through key message pull through, brand mention and sentiment.

20 Tons

of plastic from the ocean

90%

Postive Sentiment

2.2 Million

Media Mentions

 

Overview

The Results – What We Achieved

Awards & Creds

Because sometimes it is all glitter and gold…

1 x Bronze Lion
Cannes Lions
2023
3 x Gold Lions
Cannes Lions
2022
3 x Silver Lions
Cannes Lions
2022
1 x Bronze Lion
Cannes Lions
2022
Best Environmental and Best Collaboration
PRWeek Purpose Awards
2022
Most Purposeful Campaign
PRWeek Purpose Awards
2022
Global Campaign of the Year
PRovoke
2023
Multimarket Campaign - SABRE Awards
PRovoke
2023
Creative Effectiveness
The One Show
2023
Best Global Effort
PRWeek US Awards
2023