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Our Work

Unsere Arbeit

Qualcomm Tech Summit

Build and Protect Reputations, USA


Ushered in the 5G economy

What: Showcased Qualcomm’s technology leadership in the premium processor space by launching the company’s largest Tech Summit influencer campaign,

which resulted in a 165% year-over-year increase in global new stories and a 64% increase in social engagement.


The Results – What We Achieved

Results: As a result of the large global media and analyst in-person attendance, thanks to the implementations from our media research, and targeted influencer campaigns, the event saw a sizeable increase in coverage. The announcements resulted in a 165% year-over-year increase in global English articles, at 3,771, including Reuters, Fast Company, CNBC and The Verge, with strong message pull-through across all the four product areas: mobile, compute, gaming and audio. The influencer partners, who not only helped visualize the technology achievements but also fostered audience interaction with a wider consumer audience, resulted in a 26% year-over-year increase in YouTube video views, at 3 million, and secured 110 social posts, a 64% increase


Year-over-year increase


Social Posts


Year-over-year increase in YouTube Video Views



The Results – What We Achieved

Awards & Creds

Because sometimes it is all glitter and gold…

Technology: Hardware (Finalist)
Rovoke SABRE Awards