Announcement – Allison Unveils Inaugural Africa Business Cultural Intelligence Report. Learn More. 

Our Work

Unsere Arbeit

Kimpton Global Creator Collective 

Build and protect reputations, GLOBAL


Kimpton introduces the Stay Human Creator Collective

What: Anchored in the belief that heartfelt human connection brings travelers together, Kimpton, part of IHG Hotels & Resorts luxury and lifestyle portfolio, brought its Stay Human mantra to the next level by flipping the traditional travel influencer stereotype on its head. In its first brand international campaign, Kimpton brought together the first-ever Stay Human Creator Collective, a diverse group of creators from around the globe to weigh in

on how the travel industry can create content that better reflects the needs of travelers today.

Kimpton also launched bookable Stay Human travel experiences that better reflect a diverse set of travel preferences and debuted an exclusive Stay Human Concierge at every participating hotel to help guests curate the perfect bespoke package for their stays.


The Results – What We Achieved

The campaign garnered strong media and social coverage in all target markets. The creators also drove social chatter and engagement through their posts. In total, the campaign garnered:

  • 2.1B global media impressions
  • Over 700,000 organic influencer impressions with higher than average engagement rates across content

global media impressions

influencer impressions


The Results – What We Achieved