Dexcom
SUPERBOWL

THE ASK

Technology is becoming a lifeline for people living with diabetes. And leading the change is Dexcom. The global med tech company revolutionises how people manage their condition through the development and manufacture of continuous glucose technology (CGM).  

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Dexcom was about to announce the U.S. launch of its latest product: the G7 CGM System. And where better to do it than on one of the world’s biggest stages?

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our RESPONSE

We took a fully integrated approach to introduce Dexcom to the national stage in a way that felt bold, human and culturally relevant. Their Super Bowl debut became the catalyst to spark a meaningful conversation about the power of real-time glucose monitoring.  

The impact exceeded every expectation: the Harris Poll named Dexcom the #1 commercial for perceived quality and trustworthiness and it became the most searched ad of the night. It was the most successful PR and influencer effort in Dexcom’s history.