Data & Predictive Analytics

Data alone is not enough. In a world where information is constantly evolving, the real value lies in the ability to interpret it with precision and purpose.

See First. Move Smart

It’s not just about tracking what happened, but understanding why it happened and how to influence what happens next.

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We blend cutting-edge analytics with strategic thinking to turn data into clarity.

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Our integrated approach delivers insights that are not only actionable and measurable, but predictive, enabling our clients to stay ahead of change and shifting values rather than react to it.

our CAPABILITIES

Data & Advanced Analytics
  • Standard Metrics + Reporting
  • Custom Modeling + Data Solutions
  • Risk and Reputation Assessments
  • Predictive Analytics  
  • Trendscope Forecasting
  • Digital Network Analysis
  • Brand Stability Index
  • HarrisX + Allison Analytics
Audience, Brand & Conversation Intelligence
  • Brand Awareness + Perception Studies
  • Competitive Intelligence  
  • Conversation analysis
  • Persona development + audience insights
  • Audience segmentation + Message Resonance Index
  • Brand + Emotional Resonance
  • Digital Reputation Index
  • Brand Perception Gaps
Testing, Validation & Optimization
  • Concept and creative testing
  • Emotional driver analysis
  • Reputation impact modeling
  • Trust + credibility indicators
  • Real-time signal monitoring

how we do it

Our predictive analytics approach blends advanced analytics, AI models withand  human-centered insight to give you a precise, forward-looking understanding of what matters most to your audiences.  

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We combine emotional intelligence, data science, and industry expertise to reveal patterns others miss, and turn them into actionable foresight.

WHY PREDICTIVE ANALYTICS?

Our predictive analytics transform how you make decisions, plan strategy, and engage with your audiences, creating clarity where others see noise.
SEE WHAT'S COMING 
BEFORE IT HITS
Anticipate reputational risks, emerging issues, and cultural shifts months before they peak. This gives you a first-mover advantage and prevents reactive crisis management.
STRENGTHEN YOUR 
REPUTATION & TRUST 
By understanding emotional drivers and perception gaps, you can craft messages that build credibility, connection, and loyalty — especially in moments of uncerta
UNCOVER HIGH VALUE
OPPORTUNITIES
Identify conversation whitespace, unmet needs, and areas where you can lead — not follow. Predictive analytics enables smarter investments in product, comms, and brand strategy.
IMPROVE MESSAGE RESONANCE 
& CREATIVE PERFORMANCE
Data-backed insights reveal which narratives will perform best, what audiences truly care about, and how to tailor your storytelling to maximize impact.
ALIGN LEADERSHIP 
AROUND SHARED INSIGHTS
Our reports, dashboards, and briefings provide clarity for executives, ensuring teams make informed decisions based on shared insights and measurable indicators.
REDUCE UNCERTAINTY
& MAKE CONFIDENT DECISIONS 
Predictive analytics turns complexity into clarity. It helps you move faster, with more accuracy, and with a deep understanding of what your audiences will do next.

OUR TOOLS

Our emotional intelligence tools reveal how audiences truly feel. The Emotion Gap Navigator, Message Resonance Index and Brand + Emotional Resonance Models show where your messaging aligns — or misaligns — with audience expectations, helping you understand the emotional drivers behind behavior.

To assess reputation at scale, we use the Digital Media Reputation Index, the Trust Metric and the Brand Stability Index. These tools benchmark your credibility, track how your reputation evolves and identify where trust is strongest or most at risk.

For deeper audience understanding, our Digital Network Analysis, Persona Models and Conversation Analysis Engines map influence networks, pull out motivations and values, and surface emerging sentiment shifts across online conversations.

Finally, our predictive tools — including Trendscope Forecasting, custom machine learning models, and always-on real-time dashboards — forecast issue trajectories, trend movements and reputation changes before they happen.

Want to find out more?
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