MEDIA, INFLUENCE & STAKEHOLDER ENGAGEMENT
In today’s media landscape, influence is your edge. We design integrated programs where earned media and influencer strategies work together, fueled by data, driven by culture and measured by real business impact.
With our approach, influencer marketing is a precision tool for strategic storytelling. We help you see around corners to identify the right voices, anticipate cultural moments and deliver campaigns that resonate now and build momentum for what’s next.
What we do
- Earned Media + Influence Strategy
- Creator Identification
- Negotiation + Contracting
- Performance + Paid Media
- Ambassador Programming
- Earned Endorsements
- UGC for Owned Channels
- Connected Commerce
- Measurement + Optimization
INFLUENCER MARKETING IS
MORE THAN JUST A POST
EARNED MEDIA + INFLUENCE STRATEGY(B2C, B2B, HCP)
Delivering an “others say” approach that connects earned media with influencers through an “Influencer Media Plan.”
CREATOR IDENTIFICATION
Rooted in relationships with talent agencies all over the world and backed by proprietary AI-tech focused on predictive analytics.
NEGOTIATIONS + CONTRACTING
We bring the best deals with the right talent to the table and can do so quickly with an understanding of regional differences in over 30 markets worldwide.
PERFORMANCE + PAID MEDIA
Ad building and buying across mobile and social ad formats — utilizing creators for creative, and designed for conversion.
AMBASSADOR PROGRAMMING
Advocates who are brought together by shared passions and affinities. We build global programs at scale.
EARNED INFLUENCE
Influencer and creator strategies designed for earned attention, organic content and customer loyalty.
UGC CONTENT FOROWNED CHANNELS
Creator programming that efficiently taps global creative “makers” for owned content.
CONNECTED COMMERCE + AFFILIATES
“Influencer commerce” and social commerce strategies that escort consumers to the narrow side of the funnel.
MEASUREMENT + OPTIMIZATION
KPI mapping, influencer “listening,” competitive analyses and performance metrics that demonstrate ROI.
OUR TOOLS
No single tool does everything. And that’s exactly why our system works.
How we use TapIn enables us to identify the creators, ideas, cultural signals and platform behaviors that drive performance across the full funnel.Our tech and team work together to surface:
- Emerging creator talent
- Cultural and conversation signals
- Creative formats that convert
- Platform shifts that affect performance
- Early indicators of campaign momentum
