Allison Announces Major Creative Win: PROS Earns 10 Trophies at the 2025 AMPRO Awards

As a public relations agency, standing out in a competition historically dominated by experiential and activation shops is a powerful signal of where the discipline is heading. This year’s results reinforce what we at Allison and PROS have always believed: PR is multiformat. It lives in experiences, retail, pop culture, and every moment capable of creating genuine human connection — exactly what the awarded cases delivered.

PROS and its talented team were recognized with three standout campaigns:

“The Inconvenience Store” (Vibra): 2 Golds, 3 Silvers, and 2 Grand Prix (Creativity and Experience)

“Valentine’s Day” (Grupo Pão de Açúcar): 1 Gold

“Aurrume-se” (Au.migos Pets): 1 Gold and 1 Silver

“These 10 wins are a milestone for our team and for the future of PR,” said Dani Graicar, Founder and Co-CEO of PROS. “I’m especially proud that we earned one Grand Prix in Creativity and another in Experience — a combination that reinforces both our creative strength and our ability to put bold ideas into the world with excellence. Being recognized in such a competitive Live Marketing arena shows how far PR can go when it embraces culture, experience, and brave creative thinking.”

The wins are also a testament to the agency’s spirit of partnership. “None of this would be possible without the clients who dare with us — who trust, take risks, and dive into every project. Thank you for believing in the power of big ideas and helping us transform them into results.”

With this performance, PROS reinforces its position as one of the most innovative creative PR agencies in the region and a key driver of Allison’s expanding Latin American footprint.

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