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Our Work

Unsere Arbeit

Tech Data

Driving Awareness and Demand, EMEA


Powering a next-generation technology campaign

What: Tech Data is a multinational distribution company specialising in IT products and services. The company’s Advanced Solutions business provides technology solutions that spearhead customer growth in IoT and analytics, data centre, software, storage, security and cloud deployments. Following a series of acquisitions, Tech Data had many different brands all operating in siloes that the business needed to amalgamate under one name.

The company tapped us to drive momentum across traditional media and social channels in EMEA, positioning Tech Data as a voice of authority in the channel industry following the acquisition of Avnet. Through our previous work with Avnet, we understood that all of the different technologies needed to be approached in a unique way to deliver results. We developed a comprehensive thought leadership programme that allowed Tech Data to speak to each of its next-generation technologies in an informative and authoritative way. Clever messaging work allowed us to reach into different vertical markets under one umbrella brand.


The Results – What We Achieved

Using both organic and paid social the campaign achieved 1.2M impressions and more than 28,000 clicks through to the IoT on Wheels landing page. The integrated 12-month programme also saw 4,000+ pieces of coverage across EMEA and 615k+ impressions across LinkedIn and Twitter, covering all Tech Data’s next gen technologies succinctly under its Advanced Solutions brand.




Clicks to landing page


Coverage across EMEA


Impressions across LinkedIn and Twitter


The Results – What We Achieved