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Our Work

Unsere Arbeit


Elevate Business Performance, Europe


Building a European Profile with the C-suite

What: SDL specialises in content management and language translation software and services. The brand’s services were invaluable in an increasingly omnichannel world, but they needed our help to communicate this effectively across Europe. We needed coverage to speak to CMOs and CEOs, making SDL synonymous with Customer Experience Management (CXM).


The Results – What We Achieved

In the end, the “5 Truths” campaign alone generated over 100 pieces of coverage, including top-tier titles like the Telegraph and BBC. Our digital content drove significant traffic to the SDL website and helped achieve a 23 per cent increase in LinkedIn followers, a 12 per cent increase in Twitter followers and a 22 per cent increase in Facebook fans. Finally, our thought leadership campaign resulted in an article series for SDL executives in The Information Daily, Digital Marketing Magazine, The Marketer, Fourth Source, IDG Connect, IDG Marketers, a Q&A series in TechRadar Pro, and a feature for SDL’s CMO in one of the Economist’s most tough to get into sections.


Increase in LinkedIn followers


Increase in Twitter followers


Increase in Facebook fans


The Results – What We Achieved