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Our Work

Unsere Arbeit


Increase Cultural Relevance, UK


Setting Engagement Targets Ablaze with London Fire Brigade

What: Already an established market leader, PLAYMOBIL UK wanted to strengthen its association with educational play and engage more directly with children to help drive interest in its toys.

PLAYMOBIL’s Fire Brigade toy range was much-loved by parents for teaching children about “real world” situations and solutions. So, we orchestrated a strategic partnership with the London Fire Brigade (LFB) in its 150th anniversary year. One of the Brigade’s key objectives for the year was to teach children about fire safety outside of the home. We devised an integrated marketing campaign to do this, engaging children and parents at every opportunity both on and offline.


The Results – What We Achieved

Overall, we received 396,000 engagements with children through video views, school visits and fire station play areas, our video and toys teaching them about fire safety through play at every step. Online placements on top referral sites included The Guardian, Evening Standard and Mashable. We also secured a total of 214 pieces of broadcast, national and specialist media coverage including a five-minute dedicated slot on Sky News. And in addition, we were able to pull off the difficult coup of getting a brand into schools in a meaningful way. LFB’s education team used the video content daily in classroom and station visits as a tool to train young children on the role of the modern firefighter.


Engagements with children via video views


Pieces of broadcast, national and specialist media coverage


The Results – What We Achieved

The campaign was so successful that it was recognised with awards from Masters of Marketing, Holmes Report, Digital Impact and UK Social Media Communications.

Best Use of Content
Masters of Marketing Awards
Best Use of YouTube
UK Social Media Communications Awards
Best Use of Online Video
Digital Impact Awards