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Our Work

Unsere Arbeit


Increasing cultural relevance, UK


Increasing influencer ROI

What: Panasonic had a standout product range in its Lumix G camera series. However, but the market was already dominated by Canon and Nikon who were investing heavily in “big hitter” influencers to create chatter around their product lines. Panasonic needed help finding ways to increase their share of voice among the competitive set, while driving consumer awareness and interest in their cameras.

Audience insights showed that consumers needed to engage with the brand seven times on average, before they would make the considered purchase of their next high-end camera. Therefore, we advised that Panasonic look at partnerships that could provide steady spikes of exposure throughout the year and drive web traffic.


The Results – What We Achieved

Budding photographers’ interest was well and truly captured. Our efforts increased web traffic by 11 percent via earned links alone. The quality of the traffic generated through earned media was also far higher than that driven by advertising. 1,300+ pieces of inspiring, high-quality UGC were created and used across influencer channels and social media, POS, retailers’ websites and Panasonic’s owned channels. This served an organic reach of 2.3M.


Increase in web traffic


Pieces of UGC


Organic reach


The Results – What We Achieved