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Our Work

Unsere Arbeit

Comfort Insurance

Increase Cultural Relevance, Elevate Business Performance, UK


Achieving a Guinness World Record

What: Specialist motorhome insurer Comfort Insurance needed to build awareness in a market where popular comparison sites were often the first port of call for consumers. The brand hired us to help increase its visibility in the space, as well as drive organic web traffic to the site.

We needed something that would grab the world’s attention and put Comfort Insurance on the map with those most likely to need motorhome insurance. We knew its customers loved its history in providing high quality insurance for safe “homes on wheels.” So, what better way than to break the Guinness World Record for the most people crammed into a VW Campervan.


The Results – What We Achieved

Over six months, our carefully crafted experiential activation, earned media efforts and social content drove widespread awareness and engagement for the brand. The campaign achieved 21M impressions and 60+ pieces of coverage in nationals which helped achieve a 20% increase in website traffic. That year, Comfort Insurance also broke its annual sales target. And of course, we achieved a Guinness World Record!




Pieces of national coverage


Increase in website traffic



The Results – What We Achieved