Aktuell – Allison übernimmt Sidekick und stärkt damit seine Expertise in Experiential, Digital und Brand Marketing in Europa. Mehr dazu lesen Sie hier.

Our Work

Unsere Arbeit

Bolt Threads

Driving Awareness and Demand, USA


Established Bolt Threads as the first-to-market and alternative leather leader

What: Because the Mylo consortium marked a major milestone in the fashion, bioscience and technology industries, with global fashion companies coming together

to invest in material innovation to reduce their environmental impact collectively, we wanted a top outlet to reveal this news.


The Results – What We Achieved

Since we’ve started storytelling around Mylo, the consortium launch and brand partner news, as well as ongoing category leadership and innovation, Mylo and Bolt Threads have been included in nearly 400 unique editorial stories with 7B impressions (UVM, readers, viewers). Perhaps the most impressive coverage when it comes to widespread consumer awareness came when we secured a nearly 6-minute-long segment in mid-May with the Today Show. Bolt Threads CEO Dan Widmaier was the lead interview, with Bolt Threads and Mylo messaging and beautiful visuals from the brand woven in the entire segment about the growing “mushroom leather” trend.


Unique editorial stories

7 Bill

Impressions (UVM, readers, viewers)

6 Min

Segment on Today Show



The Results – What We Achieved

Awards & Creds

Because sometimes it is all glitter and gold…

Best Retail/E-commerce
The Drum PR Awards
Fashion/Retail (Finalist)
PRovoke Innovation SABRE Awards