Our Work

Dexcom Super Bowl

Elevate Business Performance, GLOBAL

Overview

Brought a conversation about diabetes to one of the world’s biggest stages

What: People living with diabetes are increasingly turning to technology to manage their condition. Leading this revolution is U.S.-based,

global med tech company Dexcom, which develops and manufactures continuous glucose monitoring (CGM) technology.

Overview

Results – What We Achieved

By taking a fully integrated approach, the team executed Dexcom’s most successful influencer and PR campaign in the brand’s history. Though the intention wasn’t to “win” the Super Bowl ad game, Dexcom ended up being declared the #1 commercial for perceived quality and trustworthiness by the Harris Poll and the #1 searched ad. The efforts translated into new leads with 1.2M Dexcom.com visits, 21,649 total leads and 7,427 opportunities all within the first two weeks.

#1

Commercial

1.2M

Dexcom.com visits

#1

Searched Ad

21,649

Total leads

Overview

Results – What We Achieved

Awards & Creds

Because sometimes it is all glitter and gold…

PRovoke SABRE Awards
Medical Technology Award
2022
The Drum PR Awards
Most Effective Use of Influencer Marketing
2022